For B2B marketers targeting doctors and physicians, lead generation is a critical function. Gone are the days of endless cold calling and telephone directories, replaced instead by digital platforms like MD Select and social media. In tandem, using MD Select along with LinkedIn can be a great strategy for developing qualified lead lists of high-value prospects, especially when using tools like MD Select’s BC doctor directory.
Using Directories
Creating a focused B2B marketing strategy that targets Alberta is easy when you subscribe to MD Select, where you’ll find a Calgary doctors directory, an Ontario doctor directory, and many other provincially focused databases. These databases offer comprehensive profiles on thousands of doctors, physicians, nurse practitioners, medical facility administrators, and other key contacts. No matter where you want to focus your B2B lead generation efforts, MD Select offers an affordable, up-to-date database of medical and healthcare professionals. It’s a great starting place to being your outreach. LinkedIn can also be an exceptional tool for finding physician data and other B2B company contacts.
Using LinkedIn
LinkedIn offers two primary areas of opportunity for B2B healthcare marketers looking to connect. B2B marketers can take advantage of LinkedIn advertising offers to drive traffic to company websites or customized landing pages with unique URLs designed to track marketing impact. This helps increase brand awareness with potential customers already online searching for products and services related to their healthcare and medical needs. The second LinkedIn opportunity includes organic outreach and content, using the platform to post your blogs, send direct messages to individuals or medical groups you identify as leads, and trying to connect with people who can help grow your network. People on LinkedIn are, in most cases, looking to make professional connections and not use the platform in the manner a typical TikTok user might.
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Contact Us:
Scott’s Directories Attn: Customer Service
507 Lakeshore Rd. E. Suite 206-C
City: Mississauga
State: Ontario
Zip Code: L5G 1H9
Phone: 1-844-271-0314
E-mail: sales@scottsdirectories.com
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