How Your Sales Pipeline Benefits from Quality Data

 

What’s the #1 rule of success in B2B sales? Ask a dozen sales professionals and you’re probably going to get a dozen different answers. Measuring success is subjective, but one thing is for certain: making sales is always the #1 goal for a salesperson, and keeping leads in the funnel is an important responsibility. For B2B sales and marketing reps targeting the medical and healthcare industry, getting access to quality data for prospecting is key, and one of the best tools for accomplishing that is subscribing to MD Select’s Canadian medical directory database.

Find Quality Data in a Canadian Medical Database

In the digital age, data is not only king, but also emperor, chancellor, and benevolent ruler of the universe. Without having access to the kind of quality data available in a Canadian medical directory online, sales and marketing teams will be wasting enormous amounts of time labouring through traditional prospecting methods (young reps will never know the joys of letting their fingers doing the walking through the Yellow Pages). In today’s highly competitive and challenging medical sales landscape, managing a sales pipeline is an important function of the job. Given the long sales cycle associated with B2B sales to the healthcare and medical industry, being able to predict future sales targets is based on keeping the flow of accurate data into your CRM at a high volume. Given that the average sales organization turnover on sales reps is hovering in the mid 30 percent range and customer attrition is a reality in every industry, it becomes vital to develop a strong strategy for retaining sales reps, keeping customers happy, and filling your sales pipeline with qualified leads. Clean data from a respected Canadian medical directory database like MD Select is a great way to build a solid sales foundation.

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Contact Us:
Scott’s Directories Attn: Customer Service
507 Lakeshore Rd. E. Suite 206-C
City: Mississauga
State: Ontario
Zip Code: L5G 1H9
Phone: 1-844-271-0314
E-mail: sales@scottsdirectories.com

How to Improve Your Medical Marketing Strategies

 

Are your maximizing your sales potential to your clients and prospects in the healthcare and medical industry? Improving your medical marketing strategies can help ensure you and your team are “firing on all cylinders,” especially if you’re targeting specific provinces for sales growth. If you’re targeting British Columbia, your first strategic decision should be purchasing a subscription to a BC physician directory.

If it’s Alberta you’re targeting, then a Calgary doctors directory is an excellent tool; the same can be said of an Ontario doctor directory if you’re considering improved medical marketing strategies in Ontario. All of these are available through a subscription to MD Select, Canada’s leading medical industry database online. However, just because you have purchased a subscription doesn’t mean you’ve got the right strategies. Real strategic change starts when you implement better ideas. For example:

• If you’re website isn’t optimized for the best possible client experience, then it’s a useless tool. Your clients are already seeking you out or coming to you through organic search. A major medical marketing strategy is to ensure your digital presence is optimized and full of great content that backs up your direct outreach.
• Doctors are quick to embrace technology, so you better believe they’re on social media. As a result, a good strategy is ramping up your social media marketing. Facebook, Instagram, LinkedIn, Twitter, and yes, even TikTok, can provide you with exceptional cost-effective ways to reach doctors, nurses, and other health care professionals.
• Developing a content marketing strategy is critical in 2021. Relevant, compelling, and engaging content helps draw people to your products and provides a great opportunity for storytelling.
• Video is king and finding a way to incorporate effective video content into your marketing strategies is vital. Start a YouTube channel and share content with your elist. Video can help you develop credibility and explain the benefits of your products in a much more compelling fashion.
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Contact Us:

Scott’s Directories Attn: Customer Service
507 Lakeshore Rd. E. Suite 206-C
City: Mississauga
State: Ontario
Zip Code: L5G 1H9
Phone: 1-844-271-0314
E-mail: sales@scottsdirectories.com

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Facts You Didn’t Know About Medical B2B Sales Part 2

 

B2B healthcare marketing presents its own set of challenges. With healthcare spending in Canada reaching $264 billion in 2019, the industry also continues to present enormous opportunities for B2B sales teams and the companies they represent. Finding your niche as a B2B sales person targeting such a massive Canadian industry requires knowledge and tools, including access to a medical database.

The online medical database offered by MD Select is the best medical database for B2B sales people targeting the medical and healthcare industry. It contains over 91,000 current profiles of doctors, surgeons, specialists, nurse practitioners, hospital administrators, medical clinic managers, and more. It’s a great tool to help grow sales, increase conversions and generate leads. Here are some additional facts about the industry that can help you in your medical B2B sales efforts:

• Lead generation costs for healthcare B2B sales are typically expensive – as high as $60 for each acquisition. MD Select’s medical database helps reduce those costs.
• Incorporating healthcare and medical blogs into your marketing strategy presents a great opportunity for marketers to position themselves as thought-leaders. Such tactics also help reduce the cost of lead generation.
• Healthcare professionals are difficult to reach, but not if you develop strategies that target mobile. Healthcare buyers use mobile devices to read product reviews and request information; developing solid content aimed as mobile will help you penetrate a market hungry for your medical and healthcare products and services.
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Contact Us:

Scott’s Directories Attn: Customer Service
507 Lakeshore Rd. E. Suite 206-C
City: Mississauga
State: Ontario
Zip Code: L5G 1H9
Phone: 1-844-271-0314
E-mail: sales@scottsdirectories.com