Whether you’re working for a pharmaceutical company or a medical device manufacturer, marketing your products and services to physicians takes a precise strategy. With the global medical supplies market continuing to surge upwards, now is an important time to analyze the marketing strategies you use to reach medical professionals in Saskatchewan. One of the best tools to aid in those efforts is a Saskatchewan medical directory.
Five Tips Pharma Companies Can Use to Market to Physicians
The number one tip to help improve your sales efforts when marketing to physicians is to subscribe to MD Select to gain access to the list of physicians in Saskatchewan. This singular tool provides sales and marketers with the most comprehensive list of doctors in Saskatchewan including contact information of key decision makers in hospitals, clinics, and medical facilities. Cut your lead generation time significantly and fill the sales funnel with truly qualified leads. There’s no better way to make up for annual attrition rates that have a negative impact on your sales efforts. The next tip is to embrace B2B and B2C e-commerce strategies when trying to reach physicians. Smart, growth-oriented pharma manufacturers and wholesalers need to develop more robust e-commerce plans to capitalize on the growing trend of physicians to use such online tools to secure the products they need. Nearly 75 percent of B2B buyers use online search as a way to help inform their purchases, while less than 12 percent of medical and pharmaceutical suppliers are currently using e-commerce solutions in significant ways. Clearly, there’s a great divide that if bridged can lead to higher sales rates.
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Contact Us:
Scott’s Directories Attn: Customer Service
507 Lakeshore Rd. E. Suite 206-C
City: Mississauga
State: Ontario
Zip Code: L5G 1H9
Phone: 1-844-271-0314
E-mail: sales@scottsdirectories.com
